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Welcome TO THe Rude World

Join Matt "Rude" Clayton today and embark on a journey of transformation. Explore Rude Awakening Fitness programs and take the first step towards becoming the best version of yourself.

It's a simple decision that can change your life. Get started now!

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FITNESS TRAINER, COACH, MENTOR

Matt Clayton is a dynamic fitness trainer and United States Navy veteran with a diverse background in entrepreneurship, personal security, mentoring, and coaching. With years of experience in various high-stakes environments, Matt brings a unique and holistic approach to fitness and personal development.

Having traveled the world and experienced some of the most beautiful—and challenging—places during his time in the Navy, Matt developed a deep understanding of resilience, discipline, and the power of mental toughness. These lessons, combined with his passion for fitness, have shaped his approach to training and personal coaching, helping individuals not only transform their bodies but also build the mental strength needed to succeed.

Through The Rude World platform, he offers tailored coaching that focuses on building both physical and mental strength. His philosophy empowers clients to set and achieve their fitness goals while cultivating a mindset that enhances overall well-being and personal growth.

Whether you're looking to improve your fitness, elevate your mindset, or push through your mental and physical barriers, Matt’s coaching will help you unlock your true potential.

Matt Clayton
Matt Clayton
Matt Clayton
Matt Clayton
Matt Clayton
Meet Rude

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